More often than not, your conversion rate may surprise you. If your conversion rate seems unexpectedly higher or lower than normal, we recommend investigating your trends in Dor with your team to see what may have affected the spike or dip. Here’s some further reading about understanding your conversion rate.
It's important to know that how your business handles transactions directly impacts the resulting conversion rate. Please note that conversion rates will be inflated by split transactions. For instance, if it's possible for a single customer to complete multiple transactions — such as paying for a phone bill and buying an accessory — it may even be possible to see conversion rates above 100 percent.
If you’ve already conducted a manual count for comparison, and talked with your team about external factors that may have caused a change, and the issue is still unresolved, please reach out to firstname.lastname@example.org for further assistance.